DIAL "S" For Spanking

A repost from deep in the archives a selection of Satellite publications featuring lesbian, fem/dom, spanking and bondage photographs, produced in the early mid-1960s in Jersey City, New Jersey. 

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Yva Richard Paris 1920s/30s: Genesis of Fetish Fashion

 

Yva Richard Paris 1920s/30s: Genesis of Fetish Fashion

The Yva Richard company in Paris is most well known for their creation of excellent and obsessive "fetish" photographs from the early 1920s to the early 1930s. Much has been written and posted on the web about the married couple working behind and in front of the camera to create these marvelous photographs. Unfortunately most of what is posted is inaccurate, misrepresented and in one instance, almost completely wrong. 

Why they did not read Alexandre Dupouy's excellent book YVA RICHARD L'Age d'Or du Fetichisme (Editions Astarte: Paris, 1994) above, is in some ways typical of the web mentality. Information is "reposted" without consideration of historical fact or accuracy. However, I digress. My mission is not to criticize what I see around me in the virtual world, but to share imagery from my archives for your pleasure.

Alexandre Dupouy's book came to life after his frustrating attempts to get the Yva Richard book published in time for the 1994 Mois de la Photo in Paris. Realizing that the book was not going to be published in time for the exhibition planned at his gallery, he took matters into his own hands and by default, started Editions Astarte. Alexandre and his wife, Jocelyne, are the editors and publishers of Editions Astarte, to date with about 35 books in-print, including my 2009 book, BEAUTES TINTEES (Tinted Beauties) which I will dedicate a separate post to in the near future.

Nativa circa 1927 

Archetypal fetish mistress: long leather gloves, black lace, leather corset, stockings and high heels 

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The groundwork for the Yva Richard photo studio began in the early 1920s. At the time the company was creating lingerie for the boudoir as well as what they referred to as "lingerie travesti" (costume lingerie). Soon, looking to achieve the quality of photographic imagery they wanted for catalogs and ads, they created and operated their own photographic studio. Mr. Richard moved behind the camera and his voluptuous, seemingly "naturally" exhibitionistic wife, Nativa, became the model. 

By the late 1920s the lingerie company had collapsed and in it is place Yva (Nat-iva = Yva) Richard became solely a photo studio creating and selling exceptional, high quality photographs of Nativa in seductive lingerie. They progressed quickly, from lingerie "costumes" to lingerie transformed into fetishized attire. The outfits consisted of thigh high leather boots, very long leather gloves, lace bras and panties; plus satin corsets, garter belts, silk stockings and patent leather high heels. In the 1940s, John Willie's Bizarre magazine, referred to these combinations as "fantasy fashion". Nudity was rarely seen in their photographs, except in small, teasing peeks (see the last two photographs).

The photographs were created in two sizes for distinct purposes. The first were 5" x 7" and used as catalog photographs (fashion photographs) to sell lingerie, clothing and accessories. Some of the catalogs published the original photographs in groups of four as illustrations inside a printed paper wrapper. Later, when Yva Richard was selling only photographs they concentrated on the postcard format, 3.5" x 5.5", photographic images (fetish photographs). With hindsight, it is plain to see that Monsieur Richard was obsessed with legs, stockings, high heel shoes and rear views of Nativa.

The Yva Richard name remained listed as a business in the Paris directories until 1943, however for this amazing couple, the "golden age of fetishism" ended in 1935, coinciding with increasing censorship and the advancement of the political change. At that point their efforts as a photographic studio ceased to exit. 

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The first three images are the large 5" x 7"  format and published in catalogs as original photographs. These images have the distinctive "YR Paris" logo rubber-stamped on the back. Note that in these three photographs the figure is complete, showing off the clothing, as you would expect in conventional "fashion" photographs. The model in all the photographs illustrated in this post is Nativa.

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A quintessentially '20s French flapper ready for what ever the 
night has in store. "Feu, s.v.p.!"

Flashing her legs and lingerie while catching a bit of heat atop

a warming radiator. 

Nativa, not quite ready for the winter weather in her fur coat, 

gloves and cloche hat.

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This second group are postcard format, 3.5" x 5.5", photographs. Here the emphasis moves from selling fashion to selling fetish, the photographs concentrating on the lingerie, legs, shoes and derriere of Nativa. Can you imagine Nativa's figure and form being accepted as "fashionable" in today's world? Only as a "plus-size" model. Note the "Y.R." logo + file number dropped out in the lower corner in all but one of the images.

Excellent view of Nativa's round, open and inviting face.

Large, can-can style petticoats; striped, opera length, leather gloves.

Elaborate lace ~ two piece ensemble. 

From a series of Nativa's legs and high button boots.

Attention! 

Boots and legs from the back.

Lace trimmed satin panties on fur draped posing table!

For some, the piece de resistance, showing a part of

each of the "essentials".

"Mary Pickford" wig and frou-frou chemise just a bit 

hung up on the way down.

Nativa giving a visual cue in her extremely tight corset,

wide garters and silk stockings.

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Yva Richard photographs are in our eBay store listed For Sale!

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Blog Post/Image Post

Vasta Images/Books is me Joseph Vasta.

I have been in the rare book and photographs trade as an international buyer and seller since 1984. I have been traveling between my home in New York City to Europe, primarily Paris, since converting my collection into my store inventory over 40 years ago. Along the way I became eBay seller "roseros" and eBay store seller Vasta Images/Books, the original name of my business, dating back to the first catalogue I published in 1985. There is a link above that will connect you directly to my eBay store's homepage filled with 800 items for sale.

My rationale for this blog is to share with you, the blogspot users in particular and the internet in general, rare and unusual images from my archives.

I promise I will NOT blog about and post endless pictures of my unbelievable Christmas decorations or my adorable children or my faithful border collie or that amazing cruise to nowhere I just returned from or the line I was in for an hour waiting to get frozen yogurt; I will never post my vacation photographs or my mother's recipe for the best Sunday gravy or hook you up to the most incredible pizza place in Florence.

I do promise to post rare and unusual images including books, photographs, periodicals, posters, postcards and other paper ephemera as well as three dimensional objects and original artworks in an attempt to share imagery to make your eyes very happy and possibly, show you material that you've not previously seen!

The material will be primarily from the areas mentioned in the mission statement on the right side of this page.  It will include items created from the mid-19th century to today.

Click on photo for eBay store link.

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OSTRA STUDIO Fetish Fashion Bondage S/M Paris 1930s

 

The fetish, bondage, female domination photographs, created by the combined talents of the Ostra and Biederer Studios remains some of the the most seductive fantasy imagery produced anywhere during the 1920s and early 1930s. Exceptional models, impeccably dressed in fetishistic clothing, were posed in submissive "tableaux vivante" and photographed. The studio team, comprised of two brothers, emigres to Paris from Hungary (the town of Moraska-Ostrava), created unparalleled imagery, posing talented models in marvelous fetish clothing. The final product, beautifully composed photographs, printed on the highest quality photo paper from excellent negatives, were unsurpassed and stand high above the rest of the 1920s/'30s genre photographs. Tragically, the brothers, Jews living in Paris at the time of the occupation, were sent separately to concentration camps in Germany, where both were killed. Curated from the Vasta Archives.

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Eric Stanton's SWEETER GWEN John Willie Homage 1960s

The Adventures of Sweeter Gwen published as two digest sized magazines in the 1960s is Eric Stanton's homage to John Willie's classic bondage story Sweet Gwendoline. Note that one of the characters in the story is named Gaga: "Oh no! Your making me spill my daisies!! STOP, STOP!! Gag her...GAGA!" YU-69 femme is modeled after Bettie Page.

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1950s Busty Babes Nudes & Lingerie Photos

 

Going back to some of the first nude material I collected were the 4x5" glossy photos sold in glassine wrapped sets in the adult bookshops lining New York City's 42nd Street. Most of what started the collection were photos purchased in the lower Manhattan, Soho area flea markets in the early 1980s. Here's a selection of posers from the archives, in and out of lingerie, garter belts and stockings.

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