LINGERIE Girdle Advertising 1930s ~ 1950s Scandal

LINGERIE Girdle Advertising 1930s ~ 1950s Scandal 

Wonderful advertising and promotional material from Europe and the United States for ladies underwear, girdles, foundations, slim wear and stockings. Includes ads for Scandal, Gossard, Frederick's of Hollywood, Carina, Kestos and others all found on the web.

vasta@earthlink.net 

LINGERIE Girdle Advertising 1930s ~ 1950s Scandal

Wonderful advertising and promotional material from Europe and the United States for ladies underwear, girdles, foundations, slim wear and stockings. Includes ads for Scandal, Gossard, Frederick's of Hollywood, Carina, Kestos and others found on the web.

Click any image to enlarge

vasta@earthlink.net

Italian Lingerie Trade Publication: LINEA INTIMA 1966

Large format trade publication published in Italy, circa 1966, Linea Intima viewed today is an amazing period style book of women's lingerie and beach wear. Filled with full-page advertising cover to cover for one-piece foundations, bras, panties, stockings, girdles, corsets, slips, negligees, slips, bathing suits and beach wear. 

The change in style has shifted in the fours years that passed from the previous issue posted. On first glance the major change is the arrival of simpler "foundation" garments and the move away from one-piece "body shapers" to simpler girdles and panty girdles.

Part two. Unfortunately missing the scan of the cover which has temporarily gone missing.

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