Tuesday, February 22, 2011

Guy Bourdin: Bloomingdale's Lingerie Catalog 1976

Guy Bourdin, considered one of the greatest and most innovative fashion photographers of the 20th century was in his own way, disconnected from his work, refusing proposals for exhibitions and the publications of books. Within this context, standing alone, is the 1976 lingerie catalog, Sighs and Whispers, which Bourdin photographed for the New York City department store, Bloomingdale's. The mythical, highly sought after 32 page catalog contains 36 color photographs in a style that at the time (35 years ago) was considered both provocative and groundbreaking.

Above, the front cover; below, a few catalog pages, plus the back cover.


1 comment:

  1. Hi,
    I used to live in Paris where Guy Bourdin was living and working during the late 70', mostly for VOGUE. By chance, being a designer (and now a headmaster in design), I started understanding the unique side of Bourdin, what he was bringing to the fashion advertising pics, etc. Actually, knowing about the Bloomingdale's catalogue I flew to New York to get one from the store, and I was glad to be able to find 2 copies I still own and since then! Thanks for the infos.Roberto Fabris.