The American pin-up became popular in advertising starting around the late 1930s for everything from print ads, calendars, matchbooks and playing cards to what became an obsolete desktop accessory with the arrival of the ballpoint pen, the paper ink blotter. The use of pin-ups in advertising was championed mainly by the Brown & Bigelow Agency in Minneapolis. Not only did they sell promotional campaigns to their clients, they also had a stable of artists to create the original artworks. Most notable among the artists working for B&B were Gil Elvgren, Earl Moran and Rolf Armstrong. A selection from deep in the archives.
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